Cu steps down as Grab PH president

Brian Cu, president of the local arm of transport mobile app Grab, will soon be leaving the company to start his own business.

Russel Cohen, Group Managing Director-Operations for Grab, said that Cu, who has been on-board for seven years, will only be with the company until next month—August 14.

“We send our heartfelt thanks to Brian for managing the Grab Philippines business for the past few years, where he’s grown the business from a fledgling startup to where it is today. He has decided to move on to focus on other business interests as an entrepreneur in the startup scene, and we wish him the very best,” Cohen was quoted in a statement.

During the remainder of his stint with the company, the outgoing president, together with the leadership of Grab Philippines, “will be focusing on a thorough and seamless transition to ensure consistency and continuity of Grab’s goals and operations in the country.”

Grab Philippines Head of Transport and Shared Services Ronald Roda will continue to be the Head of Country Operations, while Nicka Hosaka will remain as the Official Spokesperson for Grab Philippines.

“Again, we thank Brian for his invaluable contributions to Grab Philippines’ growth, and we are excited for him and his next endeavors,” Cohen ended.

One of Grab's final initiatives under Cu was the introduction of GrabProtect—a robust set of safety and precautionary initiatives and features against COVID-19.

Launched last month, GrabProtect includes an online health and hygiene checklist, a mask ‘selfie’ verification tool, safety and hygiene certification, hygiene kits, and mandatory deep disinfection of vehicles—aimed toward the enforcement of higher safety and hygiene standards for public transport in the country.

Aside from that, it was under Cu’s term that Grab ramped up transactions using GrabPay service, allowing seamless and real-time tracking of cash-in and cash out transactions to and from the GrabPay wallet, powered by InstaPay.

Photos from Brian Cu Facebook page, Grab Philippines

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