Stefan Sielaff named new global design VP for Geely


In a recent press release, Geely Auto Group has announced the appointment of Stefan Sielaff as vice president of global design. Sielaff will be replacing Peter Horbury, who joins Group Lotus as senior vice president of design.


Horbury joined Geely Auto Group in 2011 as executive vice president of design. Horbury was able to support the development of the Lynk & Co., Geometry, and Zeekr brands.

Sielaff brings in an impressive portfolio. The German car designer has previously worked at the design studios of Audi, Mercedes-Benz, the Volkswagen Group, and Bentley, where he became the director of design in 2015.

The brilliant designer will oversee the Geely Auto Group portfolio of brands including Geely Auto, Lynk & Co., and Geometry. He will also support the development of the premium EV brand, Zeekr.

“We are highly appreciative of Peter Horbury’s contribution and dedication to Geely over the past decade. Peter led one of the most creative global teams in the automotive industry and helped Geely to redefine its brand image globally. At the same time, we also warmly welcome Stefan Sielaff to the Geely family, we believe that his years of design experience will further enhance Geely Auto Group’s portfolio of brands with the ultimate goal of providing the best products to consumers,” said Geely Holding Group’s President and CEO of Zeekr Technology, Andy An Conghui.

Photos from Geely

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