Toyota Motor PH to hit 3-M sales mark in 2026

MANILA: Toyota Motor Philippines (TMP) is celebrating its 38th year in the country and is looking at hitting three-million-unit sales mark this year.

TMP President Masando Hashimoto bared the target in his speech during the firm’s anniversary celebration, saying that it is attainable as market conditions continue to improve.

“While oil prices and supply chain pressures remain volatile, we are seeing encouraging signs of market recovery, and we are steadily rebuilding our sales momentum,” Hashimoto said.

“We are ready to respond with significantly better supply for our high-demand models. Now, success depends on execution,” he added.

TMP reached its first million-unit sales milestone 27 years after it entered the market, seven years after for its second, and around four years for the eyed third.

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Vehicle production

TMP’s core is its commitment to local vehicle production.

Prior to being present at Santa Rosa Laguna (which was declared as a “Special Economic Zone” through Presidential Proclamation 381), manufacturing operations was conducted in Bicutan, Parañaque City.

Now, the 82-hectare Toyota Special Economic Zone (TSEZ)— manned by a workforce of over 4,500—has already produced more than 1.21 million units of completely knocked down units.

Through TMP, more than 83,000 jobs across its broader network of dealers, suppliers, and subsidiaries have also been generated.

Further, Toyota also made investments that pushed technological and manpower skill upgrades locally—across manufacturing, logistics, sales and service operations.

In more than three decades, TMP manufactured the following models:

• Corolla
• Lite Ace
• Crown
• Corona
• Tamaraw FX
•  Revo
• Camry

At present, TMP is building the Vios, Innova, and newly-revived Tamaraw—with its volume hitting 63,803 units in 2025.

‘Triple Crown’ holder for over 20 years

TMP also led the local passenger car, commercial vehicle and overall car industry sales for 24 consecutive years—keeping the Triple Crown recognition over the said period in 2025.

Notably, the Philippines is Toyota’s third largest market in the Southeast Asian region and 10th largest worldwide.

Giving Back to Society

The recent anniversary is also TMP’s 38th year of contributing to societal and sustainable development.

“As envisioned by our Founding Chairman, Dr. George S.K. Ty, TMP’s core reason for being has always been nation-building. So, the vehicles we build—like our very own Tamaraw—are not just products; they are engines of mobility that empower small businesses, support families, and elevate everyday lives across our country,” TMP Chairman Alfred Ty said.

“In turn, it enables TMP to provide stable, meaningful jobs, foster personal growth, and uplift thousands of Filipino households throughout the Toyota ecosystem. This is our purpose—to keep people at the center of everything we do,” he added.

Earlier in the week-long celebration, Hashimoto planted a Molave tree inside the Toyota Special Economic Zone—marking the 500,000th tree under the company’s goal to nurture one million trees by 2030.

This commemorates the halfway milestone of the All Toyota Green Wave Project, the entire TMP Network’s initiative to support reforestation efforts across the country.

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