8th PIMS: Toyota PH showcases HEV lineup

Taking up one of the largest sections of the show floor during the 8th Philippine International Motor Show (PIMS) is Toyota Motor Philippines (TMP). Here the local arm of the Japanese automotive brand presented the breadth of its Hybrid Electric Vehicles (HEV) lineup.

The roster include the Toyota Corolla Altis, Corolla Cross, Camry, and Rav4. The aforementioned nameplates were showcased on the display floor as well as on the event’s test drive area.

“The HEVs’ combination of the conventional engine and a self-charging electric motor is still the best, most practical, and affordable choice for Filipinos at this time,” said TMP Senior Vice President and Overall Head of Marketing, Jose Maria Atienza, during Toyota’s opening program at PIMS.

“You can expect us to further expand our electrified footprint in the coming years,” he added.

Toyota’s push for a strong HEV lineup aligns with the brand’s carbon-neutral goals.

“Toyota answers the call to make vehicles that are kinder to the environment and reduce our dependence on fossil fuels. But we understand that there is no single solution towards carbon neutrality. We choose the multi-path approach, exploring various electric vehicle technologies like HEVs, PHEVs (plug-in hybrid electric vehicles), BEVs (battery-electric vehicles, FCEVs (fuel cell electric vehicles), and even use of synthetic and alternative fuels like hydrogen to realize this goal,” Atienza explained.

TMP is proactive in promoting green mobility in the Philippines. In 2009, it introduced the electrification movement in the Philippines with its very first hybrid electric vehicle (HEV), the Prius.

Locally, more than 90 percent of electrified vehicle users drive a Toyota or Lexus electrified vehicle.

Globally, Toyota — together with its luxury division Lexus — has already sold 20 million electrified cars to date. The equivalent of Toyota’s overall sales to the global carbon emissions reduction is more than 160 million metric tons.

Toyota Mobility Solutions Philippines Inc., TMP’s new-launched mobility subsidiary, also joined the company's exhibit, showcasing services namely Fleet Connected Services, Logistics Matching Platform, myToyota Drive PH, myToyota Shuttle, and Kinto One.

Photos from Toyota Motor Philippines

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