BYD grows dealer-network with BGC dealership opening

BYD has expanded its dealer-network in the Philippines with the inauguration of a sales facility in Taguig.

The newest BYD showroom — located along 28th Street in Bonifacio Global City — is managed by Harmony New Energy Auto Service, a subsidiary of China Harmony Auto Holding Limited.

A block away from ACMobility’s multi-brand showroom, the BYD Global City is an establishment that has a 620 square-meter showroom that can fit up to 12 vehicles and still has room for a dedicated customer lounge with food and beverage services.

Clients visiting the showroom will get to be informed about the technologies fitted within the marque’s local roster with the help of the informative displays in the display area.

On the other hand, BYD Global City service area has a total of eight bays that can accommodate general preventive maintenance services and general repairs as well as wheel alignment, under-chassis inspection, and minor repairs.

“We are proud to welcome BYD Global City to the growing network of premium BYD dealerships across the country,” Mobility Access Philippines Ventures Incorporated (distributor of BYD cars locally) President Antonio Zara III said.

“The opening of BYD Global City signifies the strong commitment of the BYD brand in the Philippines. Our partnership with Harmony Auto is just the beginning of many more opportunities to expand the reach of BYD across the country. The impressive scale of BYD Global City’s launch and the extensive services it offers shows how BYD Cars Philippines intends to serve the needs of Filipino electric vehicle buyers,” he added.

For his part, China Harmony Auto Holding Limited Chairman Jack Feng expressed pride over its latest venture which marked the company’s entry in the Philippine automotive market.

“We believe in the promise of an electrified mobility future that BYD champions. Through BYD Global City, we are determined to showcase the clear benefits of owning a BYD to a growing number of Filipino motorists who believe in the brand. With our extensive experience in luxury and premium brands in the region, and with the dedication of our sales and after-sales teams, we intend to provide the best purchase and ownership experience for every BYD customer,” he shared.

Meanwhile, BYD Philippines and Singapore Managing Director James Ng welcomed the partnership with Harmony Auto as a member of the BYD Cars Philippines’ dealer network.

“Together with Ayala Corporation and MAPVI, we are constantly searching for the right dealer partners to help grow the BYD brand in the Philippines. Harmony Auto’s background in the luxury car market in Hong Kong and its familiarity with the BYD brand make it a natural fit for our business objectives in the Philippines. With BYD Global City and Harmony Auto, we look forward to a productive future as we aim to make the BYD brand a top-of-mind choice in the Philippine automotive market,” Ng said.

China Harmony New Energy Auto Holding Limited is an automobile service group that offers luxury brands in its home country.

As of middle of last year, Harmony Automobile has represented automotive brands like Rolls-Royce Motor Cars, Bentley, Ferrari, Lamborghini, Maserati, BMW, Mini, Lexus, Volvo, Lincoln, Jaguar, Land Rover, Audi, and Alfa Romeo, 79 authorized dealer outlets and a service network covering 40 cities in 16 provinces in China.

Photos from Ruben Manahan IV

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