The local arm of Korean automaker Kia will be introducing the latest version of the Sorento, a source told Carmudi Philippines.
Based on the tip, the newest iteration of the midsize sports utility vehicle offering will be revealed on Monday, as Kia Philippines is also set to adopt to the global direction of the brand.
The source shared that the information on the arrival of the all-new Sorento has already been cascaded at the dealer level to ensure that partners will be able to market it properly to buyers.
This validates the earlier report that the local brand refresh will also serve as product launch.
The source also shared that incoming fourth-generation Sorento will be sporting the latest logo that the Ayala-backed distributor will now adopt as well.
In an earlier statement, Kia Philippines noted that the company understands that for Filipinos, the idea of movement towards a goal or purpose should always start from oneself... Therefore, validation of the Filipino culture and identity should be the starting point for the brand so it can resonate with local consumer.".
It added, “These declare the auto manufacturers' daring transformation as well as an all-new product philosophy centered on creating products that encourage consumers to move towards their ambitions.”
Photos from Kia USA
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