Toyota PH brings home 21st consecutive Triple Crown award

Toyota Motor Philippines (TMP) announced that it has won its 21st consecutive Triple Crown award during its recently-held annual dealer conference.

According to the local arm of the Japanese automotive brand, it was given the aforementioned honor anew after being number one in passenger car sales, commercial vehicle sales, and overall sales last year.

TMP is also number one in all major segments and owned 50 percent of the local automotive industry market share in 2022 — a first for the brand since TMP started operations in the country more than three decades ago.

“2023 promises to be an even more amazing year. I am confident that with the strongest product line-up in the country, the strongest dealers and, most importantly, the strongest team members and Toyota professionals ever, we will strive to be the best friend of every Filipino. Their trust is the strongest foundation for our future,” said TMP President Atsuhiro Okamoto.

At the convention, TMP also announced the dealerships that won major awards for the year:

President’s Award of Excellence:

• Large Business Division – Toyota Pasig
• Medium Business Division – Toyota Marilao, Bulacan, Inc.
• Small Business Division – Toyota Tarlac City

President’s Customer Satisfaction Cup of Excellence

• Toyota Batangas City, Inc.
• Toyota Nueva Ecija, Inc.
• Toyota Mandaue North, Cebu

President’s Value Chain Award of Excellence

• Toyota Balintawak, Inc.

TMP also honored the recipients of the Toyota Dealer Achievement Award for Overall Performance, Toyota Dealer Award of Excellence for Departmental Performance, and other Special Awards.

“When it mattered the most, we came together as one team with one aim: to stand strong with each other so we could, most importantly, stand strong for our customers. As result, we were awarded with their trust and by their smiles. As we celebrate our 35th year in the Philippines armed with the time-honored values of our shareholders, Toyota is more dedicated to doing what we do best — to continue producing happiness,” stated TMP Chairman Alfred Ty.

Photos from Toyota Motor Philippines

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