Toyota PH reaches 2-M sales milestone

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Hot on the heels of its recent Triple Crown achievement, Toyota Motor Philippines (TMP) announces that it has achieved yet another milestone. The Philippine arm of Toyota has now sold over two million units in the country after it started its local operations in 1988.

KEY TAKEAWAYS

  • When did TMP start its operations in the Philippines?

    TMP was established in 1988.
  • What was TMP's market share in 2021?

    Its 2021 market share was 46.3%.
  • "Surpassing the two-million mark would not be possible without the support of our loyal Toyota and Lexus customers, the commitment of our 73-strong Toyota dealer network, and of course the sense of ownership that every TMP team member has to our goal and responsibility of providing mobility for all. Thank you for making Philippines a Toyota country," said TMP President Atsuhiro Okamoto.

    “As a way of thanking our loyal customers who are part of the two-million sales milestone, we promise that One Team Toyota PH, which is composed of TMP, our affiliates, and our entire dealer network, will continue working as one to provide the best possible ownership experience,” added the TMP boss.

    TMP was started by Dr. George SK Ty through a strong partnership with GT Capital Holdings, Toyota Motor Corporation, and Mitsui & Co., Ltd. It was established with a vision of having a globally competitive automotive manufacturing industry in the country. Today, TMP is one of the key manufacturers and distributors of Toyota in the Asia Pacific region, making Toyota the leading car brand in the Philippines for decades, with a market share reaching 46.3% by end of 2021. This year-end market share is TMP's highest in its history and the highest in the ASEAN region.

    “I would like to express my heartfelt gratitude to the generations of Toyota owners in the Philippines who have trusted and embraced the Toyota brand since TMP opened more than three decades ago. We are truly humbled that Filipinos have welcomed the Toyota brand as family, and we are grateful to be entrusted with the responsibility of helping the Philippines build a mobility-empowered society. Your continued trust and patronage inspire us to continuously improve and evolve our operations, so that we can help modernize mobility and contribute to nation-building,” said TMP Chairman Alfred Ty.

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    TMP is headquartered in one of the country’s automotive hubs, Santa Rosa, Laguna. Here, TMP operates the largest car manufacturing and assembly plant in the Philippines and produces some of the brand’s best-selling models including the Vios and the Innova.

    Toyota-Vios

    Furthermore, TMP’s operations contribute to the advancement of automotive manufacturing in the country and provide livelihood to over 60,000 employees in the entire value chain. It has also played a role of being a strong pillar of the economy, with the Toyota group having invested a cumulative amount of P67 billion, and achieving export sales of US$16.3 billion as of 2020.

    TMP is also been consistently recognized for its cumulative duties and taxes paid (around P426 billion as of 2021), and its programs to give back to the community.

    Since it started its operations, TMP’s manufacturing plant has rolled out over 958,000 CKD units, producing some of the most iconic cars on the road including the Crown, Corolla, Lite Ace, and Tamaraw. Today, TMP’s local manufacturing operations remain strong, selling over 35,000 Vios units, the most of any Passenger Car (PC), and more than 13,000 Innova units last year.

    innova

    Toyota has earned a reputation in the local automotive scene as one of the most reliable brands, thanks to the company's promise of Quality, Durability, and Reliability (QDR). And as both the market and customers' requirements and preferences continue to evolve, TMP is committed to lead in transforming the mobility landscape with a people-first approach.

    “More than just selling cars, TMP is all about addressing people's mobility needs. Through the years, we have been placing greater importance in improving customer service, value-chain offers, and overall Toyota ownership experience. We are assuring our customers that we are with them at every step of their customer journey, providing them flexibility, connectivity, convenience - all with the goal of producing mass happiness for all,” said Okamoto.

    TMP’s Chairman also added that the company’s reaching its two-million sales milestone also comes at the right time when it's in the middle of its brand transformation initiative.

    “We are looking forward to a more exciting and promising future for our customers as we introduce more ways to move their world,” said Ty.

    Photos from TMP and Toyota Santa Rosa's official Facebook page

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