Toyota to bring Ativ nameplate in PH

MANILA: The Ativ nameplate will soon take part of the Toyota’s roster in the country, a high-ranking official said.

In an interview, Toyota Motor Philippines (TMP) First Vice President of Sales Operations Elijah Sue Marcial confirmed that the subcompact sedan will be brought here as the company is already in the planning stage, noting that the demand for new energy vehicles — particularly the hybrid category — is growing.

“We see that there is demand for more HEV vehicles. Thus, we are planning to introduce the Ativ soon. We'll share details once available,” Marcial told Carmudi Philippines.

Recently, Toyota Motor Thailand launched the latest version of the Yaris Ativ, which is the firm’s subcompact sedan offering for its market.

Should it be formally introduced to the Philippines, the Ativ could have the same treatment as the Zenix is to the Innova.

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While waiting for TMP to officially announce its strategy on the said product, here are the specifications of the newest Yaris Ativ in the Land of Smiles.

Vehicle specifications

Offered in two variants namely Premium and GR Sport, the latest Thai-retailed Toyota Yaris Ativ is fitted with a 1.5-liter, four-cylinder, in-line double overhead cam, 16-valve, hybrid engine with dual variable valve timing with intelligence technology (2NR-VEX) —matched to a permanent magnet synchronous motor and 0.76 kilowatt-hour lithium-ion battery.

Such a powertrain configuration can deliver peak churns of:

Maximum output (in horsepower)	111
Peak torque (in Newton-meters)	121

Power is transmitted to the front wheels via an electronic-continuous variable transmission.

Aside from that, the car can do 29.4-kilometers-per-liter fuel consumption (based on a test following R101 standards).

The Toyota Yaris Ativ HEV is outfitted with the following:

• Dark chrome upper grille and metallic grey lower grille
• 16-inch alloy wheels
• 10.1-inch touchscreen with wireless Apple CarPlay and Android Auto connectivity
• Wireless charger

On the other hand, the GR Sport variants comes with:

• Newly designed front grille featuring the GR logo and a full GR-S body kit (front bumper skirt, side skirt set, rear bumper skirt and rear spoiler)
• 17-inch alloy wheels
• Black roof and power-adjustable side mirrors with LED turn signals and automatic folding
• Black synthetic leather seats with GR logo
• Specially tuned suspension and Electric Power Steering

Further, the Toyota Yaris Ativ HEV’s safety and driver assistive systems comprised of the following technologies:

• Toyota Safety Sense with new lane keeping control
• Adaptive Cruise Control
• Blind Spot Monitor
• Rear Cross Traffic Alert
• Panoramic View Monitor
• Front and rear parking sensors
• Digital Video Recorder
• Six airbags

Also read:

PH-spec Toyota Yaris Cross SE is model’s top-of-the-line trim

Toyota Motor PH adds 3 OEM options for next-gen Tamaraw

2025 PH-retailed Toyota GR Yaris now available in AT trim

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